This is going to be a serious day. Bacon rolls, coffee and pastries, and - most important of all - a safety briefing. Then you are split into teams. You have been allocated to the clay shooting, and set off with your tutor across the magnificent rolling Holland & Holland grounds. Crucially, he is not just an expert in guns. You are not aware of it, but he walks a step or two behind you, watching you keenly. He observes that you are anxious about the day, and that your client is over-confident. He wants you to enjoy yourself, and for your guest to enjoy himself even more - and would prefer him not to shoot himself or anyone else before lunchtime. He suspects that he has never handled a gun before, but that he would rather not advertise the fact; also, that you know a little bit more about it, and again would quite like to keep this quiet.

If only you could put on something British
and traditional or wildly imaginative

You want to impress, not belittle. And he knows that the success of the day will be decided, to a large extent, on impressions formed in the first ten minutes. He gives you the gun first, so that he can correct some of the mistakes your client will make, before he even makes them. Within minutes you are both experiencing the exhilaration of fresh air, gentle exercise, and a tricky and satisfying skill. At eleven o'clock you take a break, swap with another team, and try archery. At midday you have soup and rolls. And so on into the afternoon, culminating in a magnificent three-course lunch with wines, and then prizes. You, of course, win the greatest prize of all. A satisfied client. A business deal. A job well done.

It is the Action Man face of entertainment. And, as far as I know, nobody does it better.