1. What are cookies?

‘Cookies’ are small text files containing some information that, if you agree, are stored by the browser (e.g. Internet Explorer or Safari) on your computer or mobile phone. Cookies are used, for example, to store your preferences, recognize when you go back on our Website and monitor your use of the Website. You can think of cookies as providing a “memory” for the Website, enabling it to recognize a user and respond appropriately. Cookies can also be used to provide you with tailored advertisements while browsing other sites.

2. Our use of cookies

Site-based cookies
These cookies are used to track various information on the Website, such as whether you are logged on, or the content of your basket.

Anonymous Analytics cookies
Every time a user visits our Website, web analytics software provided by a third party generates an anonymous analytics cookie. These cookies can tell us whether or not you have visited the site before. Your browser will tell us if you have these cookies, and if you don’t, we generate new ones. This allows us to track how many individual unique users we have, and how often they visit the site.

Unless you are signed in to Holland & Holland, these cookies cannot be used to identify individuals; they are used for statistical purposes only. If you are logged in, we will also know the details you gave to us for this, such as username and email address.

Third party cookies
On some pages on this site, third parties may also set their own anonymous cookies, for the purposes of tracking the success of their application, or customizing the application for you. Because of how cookies work, Holland & Holland cannot access these cookies, nor can the third parties access the data in cookies used by Holland & Holland.

For example, when you share an article using a social media sharing button, the social network that has created the button will record that you have done this.

2.1 First party cookies

Cookie Reference

Magento Standard Cookies




    Indicates if a customer is allowed to use cookies.


    A flag that indicates if caching is disabled.


    The session key.


    If product links were sent to friends, stores the timestamps in the format: $timeStamp1$timestamp2, ..., $timestampN.


    A poll ID that indicates if a vote has occurred.


    Session ID


    Allows guests to edit their orders.


Google Analytics Cookies

  • JavaScript Library: ga.js




    Distinguishes shoppers and sessions .This cookie is created when the JavaScript library executes and there is no existing __utma cookie. The cookie is updated every time data is sent to Google Analytics.


    Used to throttle request rate.


    Determines new sessions/visits. This cookie is created when the JavaScript library executes and there is no existing __utmb cookie. The cookie is updated every time data is sent to Google Analytics.


    Saves the traffic source or campaign that explains how the shopper reached your site. The cookie is created when the JavaScript library executes, and is updated every time data is sent to Google Analytics.


    Stores visitor-level custom variable data. This cookie is created when a developer uses the _setCustomVar method with a visitor-level custom variable. This cookie is updated every time data is sent to Google Analytics.


3. Agreeing to the use of cookies

You can decide to agree to or refuse our use of these cookies on our Website. If you agree, you will still be able to withdraw your consent at a later time by modifying your browser settings. If you do not agree, this may prevent our Website from working efficiently and some features may not be available to you.

Comments or Questions

If you have any questions, comments or concerns arising from the Website, the privacy policy or any other relevant terms and conditions, policies and notices or the way in which we are handling your personal information please contact us via